Helping Founders Get Organized

Startup Business Strategy and Consulting for every level of business creation

Our approach

  1. Because your business deserves more than just hope

  2. Launch smart. Grow strong. Make money faster.

  3. Startup clarity for people who can’t afford to fail

  4. Helping visionaries become business owners

  5. From idea to income — without the guesswork

Two women smiling and looking at a tablet device, sitting at a table with a notebook and pen, in a modern indoor setting.

Building a Life You Were Meant to Live

You bring the vision—I’ll bring the blueprint. Together, we’ll turn your ideas into the business you were meant to build.

 

In-person and remote options

I offer flexible consulting sessions—whether in person at your place of business, over the phone, or via Zoom. Wherever you are, I’ll meet you there.

Our services

  • A person working on architectural plans, using a ruler, with a rolled-up set of blueprints on a wooden desk.

    Start-up Blueprint

  • Stencil spray-painted text on the ground that reads 'JUST A BRAND' with shadowed lighting.

    Brand Identity

  • Close-up of a sparkler burning at sunset with sparks flying against a blurred background of the ocean and colorful sky.

    Launch Strategy

  • Two women are sitting at a kitchen table covered with Christmas wrapping paper and gifts, smiling and talking. The table has holiday decorations and wrapped presents, with holiday-themed items on the windowsill behind them.

    Ongoing Coaching

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Meet our team

  • Smiling woman with long brown hair, wearing a light blue shirt.

    Krista Boe

    Founder & Lead Strategist

  • Nicole Tsai

    Assistant & Creative Systems Support

  • Leighton Heartly

    Marketing & Brand Specialist

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"Krista Marie Boe and her team are nothing short of magic. I came in overwhelmed with nothing but a messy idea—now I have a brand, a strategy, and a business that’s actually making money. I’ve never felt more supported, more confident, or more excited about my future."

— Samantha J., Founder of Wild Muse Wellness

Our blog

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5 Biggest Mistakes New Entrepreneurs Make and How to Avoid Them

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What Every First-Time Founder Needs to Know

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Why Your Business Hasn’t Taken off YET - and What to Fix First

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My Blueprint for Getting it Right the First Time

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Let’s create your story.

The real one.